CensusDesk — Own your census.

The family who found you

She’s on your website right now. Nobody’s there to greet her.

Nearly half of a community’s inquiries now begin on its own website, and those families tour at twice the rate of paid referrals.
Aline, State of Senior Living Sales, Q3 2025

She’s looking at 11pm.The daughter researching for her mother does most of it after hours. Your phone number is the only next step, and she isn’t calling at 11pm.

There’s nowhere to leave her name.No way to ask a question, no answer on cost, no report to bring to the family meeting. So she keeps searching, and another community gets the visit.

That’s a family who already found you, gone.You never knew she was there. CensusDesk makes sure you hear from her, with her name, her needs, and her report, the same minute.

How it works

A digital front desk, in your brand, installed for you.

Five steps, one job: turn the family already on your site into a named lead in your inbox. We build all of it. You never touch a website.

We install the front desk

A button on your existing site, a landing page, your link in bio, or a full site if you want one. Your call. Built in your brand, and you approve every word before it goes live. CensusDesk stays invisible to families.

The live demo community, Sablewood Gardens

A daughter answers nine warm questions

Three minutes, written the way a caring admissions director would ask. No forms that feel like paperwork. She’s looking for help at 11pm, and your community is the one that answers.

She gets her personalized care report

In your brand, with honest guidance, your real pricing, and clear next steps. She can print it, share it, and bring it to the family meeting. Your community is the one that gave her answers.

Your phone buzzes the same minute

Her name, her contact, her needs, and her full report land in your inbox. Nothing changes in how you work. You call a family who already knows your community and already has her answers.

Your CensusDesk counts every lead

Every family captured, on one simple board, with a monthly report in your inbox. Warm follow-ups run themselves until you flip the toggle. No CRM training, no software project.

The math

One family pays for years of CensusDesk.

$74,400

what one resident is worth in a year at the national median rent

$6,000

what CensusDesk costs for that same year

12×

what one captured family returns on a year of CensusDesk

An empty bed costs about $204 a day. CensusDesk costs about $17.

National median assisted living rent $6,200/mo (CareScout Cost of Care Survey 2025). Your state’s number is in your demo. We don’t promise move-ins; we capture the families already looking at you and put their names in your hands. We show our work because your math has to hold up in a family business.

What you get

Everything installed. Everything yours.

The digital front deskA button on your site, a landing page, your link in bio, or a full site. Installed by us, in your brand.

The care assessment and personalized care reportHer questions answered, 24/7, with your real pricing. Approved by you before it goes live.

Instant lead alertsEvery family in your inbox the same minute, name, needs, and report attached.

Warm follow-ups on autopilotFour gentle touches over ten days. Stops the moment you flip the toggle.

Your CensusDeskEvery lead counted on one board, and a monthly report of the families you captured.

Done-for-you everythingWe build it before you pay a dime. Setup, copy, hosting, updates. No setup fee.

Your leads are yours, foreverExportable anytime. Nobody shops your families to anyone else. They found you.

We don’t touch your current system or your routine. This is an additional tool, and you own it.

Try it yourself

Walk through it as if you were the family.

Sablewood Gardens is a sample community running the real product. Take the assessment, get the report, and feel what your families would feel.

The two-sided demo

Then watch your own phone light up.

Enter your email as the community and the moment you finish the assessment, the New Lead alert lands on your phone, contact info and report attached. That’s the speed your families will feel. That’s the whole product, in two minutes.

Visit Sablewood Gardens →

Pricing

Flat, transparent, and fair. No games.

Monthly

$500/month

No setup fee. We build it before you pay
Everything included, unlimited leads
Cancel anytime, your leads export with you

Annual · two months free

$5,000/year

Two months free, save $1,000
Everything included, unlimited leads
Additional buildings $300/mo each

Your rate is locked for life. When prices rise, they rise for new accounts only. Never on you. That’s a promise we can make because it’s how we’d want to be treated.

The guarantee

You see it working before you spend a dollar.

See it first

We build your community’s full branded demo free, before any payment. Look at it, click through it, show your team.

A full year. One move-in, or every dollar back

Run it twelve months. If not one move-in came from your CensusDesk leads, we refund everything you paid. No forms, no friction.

Rate locked for life

Your price never goes up. Future increases apply to new accounts only, always.

Questions, answered straight

What operators ask us.

We already have a website. Do we have to replace it?

No, and we’d rather you didn’t. The front desk installs as a button on your existing site, a landing page, or your link in bio. Most communities add the button, point their Google Business Profile at the page, and put the QR code on brochures. Nothing replaced.

Who approves what families see?

You do. Every question, every line of the report, and the pricing it shows are reviewed by you before the front desk goes live, and you can change any of it anytime. It speaks for your community the way you would.

What happens to our leads if we ever cancel?

They export with you, every one. Your leads are your business asset. Holding a community’s own families hostage will never be our move.

Who controls the pricing shown to families?

You do, down to the dollar, and you can change it anytime. Communities that share honest pricing convert faster, and hidden pricing is families’ single biggest complaint about this industry. We just make honesty effortless.